Project Description: Acorn Painting offers interior, exterior, residential and commercial painting services. One of its staff is a talented decorative painter/artist and the company's owners wanted to market the new offering.
By interviewing several decorative painters (out of market), architects and interior designers, I recommended that Acorn Painting target a market new to them--interior designers. I wanted to send something memorable that wouldn't be quickly deleted or thrown out and an 8x8" hardcover "look book" was born. I worked with the artist, assembled her portfolio images, wrote the descriptive copy, and using Shutterfly, designed the book. You can flip through the pages here.
- Market research and interviews
- Prospect list development
- Copywriting (book and cover letter)
- Book design using Shutterfly